It’s the Internet, stupid!

Posted: November 5th, 2008 | Author: | Filed under: nugg.ad | Kommentare deaktiviert für It’s the Internet, stupid!

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Obama vs. McCain – who was better in Behavioral Targeting or how Social Media got Obama elected?

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More: Example one vote missing… the volume of keywords for achieving high Google rankings, not to forget Twitter…the influence of Democracy in Action… the election pages by all major online companies… Old Media Taped New for Election Coverage… and last but not least the Animation: „How to elect a President“.

Marketing lessons from the US election:

– Stories really matter
– TV is over
– Permission matters
– Marketing is tribal
– Motivating the committed outperforms persuading the uncommitted
– Attack ads don’t always work
– We get what we deserve


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