A survey about Predictive Behavioural Targeting

Posted: October 22nd, 2008 | Author: | Filed under: nugg.ad | No Comments »

We ran a little survey at the OMD this year. The topics were nugg.ad’s Targeting and online advertising in general.

The results, which of course are highly valid and fully representative, can be seen in the following film.

Link: nugg.ad impressions

Thanks once again to everyone who trusted themselves in front of our camera. We’ll invite you all back again for the sequel next year.


nugg.ad @ Interact Congress

Posted: June 4th, 2008 | Author: | Filed under: nugg.ad | Tags: , , , , , , | No Comments »

This year´s Interact took place in Berlin and a case study from Ekstra Bladet was presented there, showing the effectiveness of nugg.ad´s predictive behavioral targeting. Please find the presentation in the following.

SlideShare | View |


nugg.ad @ the beach

Posted: June 2nd, 2008 | Author: | Filed under: nugg.ad | No Comments »

Just before Interact nugg.ad invited all participants to a relaxed evening at the beach.

Please find some impressions in the following.

find a bigger slideshow here


YES, we made it!

Posted: April 15th, 2008 | Author: | Filed under: nugg.ad | Tags: , , | No Comments »

rh_eurowinner_logo.jpgnugg.ad is one of this year’s Red Herring 100 Europe companies.

Malta, April 15, 2008 Red Herring today announced that nugg.ad is a recipient of the Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

We’d like to use this opportunity to thank everyone in the company, our customers, family and friends.


nugg.ad selected as finalist for the Red Herring 100

Posted: March 25th, 2008 | Author: | Filed under: nugg.ad | No Comments »

finalist.jpgWe feel honored and curious, if we made it…

March 20, 2008 – Red Herring today announced that nugg.ad was named a Finalist of Red Herring 100 Europe, Read the rest of this entry »


iMedia Summit in London

Posted: March 11th, 2008 | Author: | Filed under: nugg.ad, Targeting | Tags: , , | 1 Comment »

Well, to be honest with you, the iMedia Agency Summit did not really take place in Central London but rather St. Albans, pretty much on the outskirts of London in a very nice and very British countryside (with a golf course in the neighbourhood). Frank, Jesh and myself had a lovely stroll (in the mud;-) enjoying the fresh air (of sheep and liquid manure;-).

The event itself Read the rest of this entry »


Google updates it’s data sharing policy: Analytics Data will enhance Google-Ads

Posted: March 6th, 2008 | Author: | Filed under: Found today | Tags: , , , , | No Comments »

Today is saw this announcement in my Google Analytics account:

Google Analytics Data Sharing SettingsIn order to improve your experience with Google products, Google Analytics is updating its data sharing policy. Read the rest of this entry »


nugg.ad = ctr improvements like hell

Posted: March 4th, 2008 | Author: | Filed under: nugg.ad | Tags: , , | No Comments »

We are really exited about the results for our campaign on imediaconnection. A Clickrate of nearly 3% is fantastic. (although this is what we see every day after clients start using our technology…;-))

“Thanks to predictive behavioral targeting even our own campaigns kick ass Read the rest of this entry »


Get the Keg!

Posted: February 13th, 2008 | Author: | Filed under: Berlin, San Francisco & El Dorado, nugg.ad | Tags: , , , | No Comments »

Starting this year´s conference season in the UK we thought about a nice way to bring over our unique spirit to English publishers and media-agencies. Read the rest of this entry »


Riding the long tail

Posted: January 23rd, 2008 | Author: | Filed under: Found today, Off topic | Tags: , , | No Comments »

Today Frank came back from the DLD with a bag full of business cards and giveaways. Most of those are in a very formal style and not worth to mention,… Read the rest of this entry »