This year´s Interact took place in Berlin and a case study from Ekstra Bladet was presented there, showing the effectiveness of nugg.ad´s predictive behavioral targeting. Please find the presentation in the following.
Well, to be honest with you, the iMedia Agency Summit did not really take place in Central London but rather St. Albans, pretty much on the outskirts of London in a very nice and very British countryside (with a golf course in the neighbourhood). Frank, Jesh and myself had a lovely stroll (in the mud;-) enjoying the fresh air (of sheep and liquid manure;-).
Starting this year´s conference season in the UK we thought about a nice way to bring over our unique spirit to English publishers and media-agencies. Read the rest of this entry »
Today Frank came back from the DLD with a bag full of business cards and giveaways. Most of those are in a very formal style and not worth to mention,… Read the rest of this entry »
That’s the result from a global IBM survey with the title “The End of Advertising as We Know It”.Extract:
…it anticipates more changes at work in the next five years than have occurred in the past 50 years. Traditional advertising players risk major revenue declines as budgets shift rapidly to new, interactive formats, which are expected to grow at nearly five times that of traditional advertising. To survive in this new reality, broadcasters must change their mass audience mind-set to cater to niche consumer segments, and distributors need to deliver targeted, interactive advertising for a range of multimedia devices. Advertising agencies must experiment creatively, become brokers of consumer insights, and guide allocation of advertising dollars amid exploding choices. All players must adapt to a world where advertising inventory is increasingly bought and sold in open exchanges vs. traditional channels and…interactive advertising paired with consumer analytics provides compelling knowledge of who viewed and acted on an ad rather than estimates of impressions…And here are a few more interesting details:- execs are planning on moving about 30 percent of their ad spend from traditional agencies to online ad exchanges within the next five years.
- Two-thirds of execs believe 20 percent of ad revenue is expected to move from media channels based on impressions, to rates based on actions, such as click-thru rate
- 40 percent of the 2,400 consumers and all 80 advertising executives surveyed found ads during an online video segment more annoying than any other format (banners etc.).Naturally this survey resulted in a book, as is normal in the USA, but at the same time a summary (28 pages) is available as a free download.
The survey provides a very good overview of the current situation, e.g. also for the new sectors of video ads and mobile ads. Old “Mother Blue” has made really great progress – plays on the Linux claviature, is moving toward the 3D worlds (Linden Lab), etc., and is well and truly on the way away from the “scrap heap” to where the music is playing – online.
Since early October we have had a new member of staff: Jesh Sukhwani. As you might well guess from his name, he is multicultural, to a degree that I’ve rarely encountered before:Jesh was born in Hong Kong, his parents are of Indian descent, he grew up in Great Britain, and studied in the USA and Berlin. In addition to his native language of English, he also speaks German, Cantonese and Hindi fluently! Any further questions?:))Together with our CEO Frank Wagner, Jesh is responsible for expanding nugg.ad in the European market, with a focus on Great Britain and Scandinavia.So, WELCOME to the team, Jesh )
Naturally we will be represented at our own booth at the OMD again in 2007, this time with a team of eight;) This year the focus will be on presenting our latest innovation, the “nuggalizer”:
The nuggalizer is a new type of planning tool for behavioral targeting. It enables website operators and marketers to identify target groups which are relevant for advertising and to check how great their potential is by means of behavioral targeting. This tool permits meaningful target group planning on the basis of current real data.
So visit us at our Booth 10H02 in Hall 10 at the Düsseldorf Exhibition Centre and see for yourself the functionality of this novel analysis and planning tool.
In addition to an overview of current trends in technology, we also have available the comprehensive results of studies into the effect of behavioral targeting in online advertising. …And of course there will be chocolate on offer again – it’s definitely worth visiting us;))
We feel honored and curious, if we made it…
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