iMedia Summit in London

Posted: March 11th, 2008 | Author: Ferdinand Schulte-Bockholt | Filed under: Targeting, nugg.ad | Tags: beer, imedia summit, Targeting | 1 Comment »

Well, to be honest with you, the iMedia Agency Summit did not really take place in Central London but rather St. Albans, pretty much on the outskirts of London in a very nice and very British countryside (with a golf course in the neighbourhood). Frank, Jesh and myself had a lovely stroll (in the mud;-) enjoying the fresh air (of sheep and liquid manure;-).

The event itself has been (and I guess still is) very interesting. Good people, nice location, relaxing atmosphere. Interesting keynotes among others to the shifts in the world economy held by Hamish McRae (The Independent) and discussions about how to adjust to possible or rather necessary changes in the industry like considering user’s needs. I guess Frank and Jesh will be able to tell you more about the contents since I was busy organizing..;)

Anyway, the best of all was of course the after-dinner-party;) sponsored by us:) I reckon everyone liked the German beer we provided, the genuine Bavarian girls (and guy) dressed up with Lederhosen and dirndl dresses … and obviously also the German Oktoberfest hats … as you can see on the photos. Actually part of the decoration, they all-too quickly changed their holder;)

 

Hence, a good congress which was well organized by a co-operative and helpful DMG and Sopwell House team. It was a pleasure meeting you, guys:)

 

 

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